Viva Las Vegas - NEWS
Backgrounder:
Phyto Swiss Cosmeceuticals
Phyto Swiss Cosmeceuticals (phytoswiss.com) is the presenting sponsor of Viva Las Vegas, The GMS 2021 Group Photo Shoot. The event features eight mature models of the GMS (Great Model Showcase), ranging in age from 39 - 73, working with six highly experienced and acclaimed photographers shooting fashion, glamour, editorial, and artistic photo sessions in, and around Las Vegas, Nevada, May 21-24, 2021. It’s a high stakes event for the models of the GMS, and they go into the most important photo shoot of their careers to date knowing Phyto Swiss has their back.
But what exactly is Phyto Swiss, and how will their products assist the models of the GMS in this all important endeavor? Phyto Swiss Cosmeceutical’s line of skin care products were developed by leading cosmetologists in Switzerland, then manufactured under the strictest quality and purity standards here in the USA.
“Phyto Swiss Cosmeceuticals was created to provide the visible results of clinically proven cosmeceutical skin care, without the exorbitant price tag of the prestige brands that limits their availability for many women”.
“By formulating with ingredients that are clinically proven to work we enable women to embrace the beauty that is within them by expanding their confidence”, says Andrew Lofts, founder of Phyto Swiss.
Phyto Swiss manufactures a line of clinically proven skin care products that work in concert to enhance any woman’s (or a man’s) appearance in a safe and healthy way. Phyto Swiss manufactures an entire line of products designed to achieve those results. They include; a Rejuvenating Cleanser, Face Lift Serum, Tri-Active Moisturizer, Eye Contour Serum, Eye Contour Serum, and Lip Enhancer Complex.
Phyto Swiss Cosmeceuticals feature high performance, highly effective and beneficial ingredients. These key ingredients and complexes are clinically tested to prove the performance benefits for the products. To learn more about the ingredients and formulations of Phyto Swiss products, visit phytoswiss.com.
Imagine being in your 40’s, 50’s, or 60’s, and deciding that’s the right moment to enter the highly demanding and competitive world of modeling. So many women are obsessed with wanting to look 10, even 20 years younger than their age”, said Gary Keith, professional photographer, and the founder and producer of the GMS.
But Keith advises his GMS models that it’s not about trying to look younger. If a client wants a 30 year old model, they’ll go out and hire a 30 year old model. You want look the very best you can, regardless of your years. Your goal is to be ageless.”
“If you look fantastic, no one will be able to guess your age, or even care to. So be ageless, and do so in a manner that promotes healthy skin, and is sustainable. I see that same philosophy in Phyto Swiss products. And I’ve certainly seen, through my camera lens, first hand, the stunning results their products can produce”, added Keith.
Andrew Lofts, founder of Phyto Swiss agrees, “What I love about the whole concept of the GMS Model program is that it is supporting women to be at their best at any age and encouraging them to think expansively about what they can be and achieve”.
The models of the GMS will be using the entire line of Phyto Swiss products during the month leading up to the Viva Las Vegas event, and throughout the all important shoot weekend. When it’s over, they’ll give their forthright opinions regarding the uses and efficacy of those Phyto Swiss products.
But one doesn’t have to be in pursuit of a modeling career to realize the benefits of Phyto Swiss. Virtually everyone has those moments when its imperative they be at their very best. It might be a special occasion or event, family function, wedding, or to look one’s best at the office. Or perhaps it’s just a special night out with a spouse or someone special.
The real question might be, when wouldn’t a woman want to look her very best? That’s what Phyto Swiss Cosmeceuticals is all about.
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Contact: Gary Keith 714 815 4737 gwkimagesaz@gmail.com
